This Isn’t Just a Photoshoot—It’s a Turning Point
Because the real problem isn’t the pictures. It’s how you feel when you show up for them.

You’re Not Imagining It—
This Feels Hard for a Reason
Let’s name what’s actually getting in your way.
Because we designed this collaboration with you in mind:
✨ You’ve booked the shoot, bought the outfits, maybe even hired a hair & makeup artist—but still didn’t feel like the woman in the photos.
✨ You see bold, radiant branding photos of women in your field and think, “Why doesn’t mine feel like me?”
✨ Your current headshots feel outdated, stiff, or just… flat. They don’t reflect who you’ve become as a leader, a visionary, or a whole human.
✨ You’ve been showing up for everyone else—your team, your clients, your family—but rarely carve out time to celebrate your growth.
✨ You’ve been shrinking, hesitating, or playing small—even though you’re beyond ready for the next level.
If any of this sounds familiar, you’re in the right place.
Because we’re not just giving you a pretty gallery of photos. We’re giving you the chance to finally see yourself the way the world already does: powerful, magnetic, and completely worthy.
Are you ready to step into your power and show up
as the confident, radiant leader you were meant to be?
Join us for an exclusive, transformational experience designed for ambitious, dynamic women like YOU. This unique collaboration between renowned executive coach Lori Pine and esteemed photographer Tricia McCormack is designed to elevate your confidence, presence, and personal brand—inside and out.
What’s Included:

Three Coaching Sessions with Lori Pine
- Personalized 1:1 coaching via Zoom (1 hr each)
- Focus on confidence, presence, & joy
- Overcome roadblocks standing in the way of your fullest self
- A powerful transformation in just three sessions

Professional Onsite Hair & Makeup by Sonya Heimann
- Expert styling to enhance your natural confidence and presence
- Onsite hair + makeup so you can arrive and shine effortlessly
- Trusted by high-level professionals, executives, and creatives
- A polished, camera-ready look tailored to your brand
You’ll step out feeling like yourself—just the most radiant, confident version.

Luxury Branding Photoshoot with Tricia McCormack
- 1.5-hour private session in Lenox, MA
- Hair & makeup included—arrive & shine!
- Capture the essence of your professional & personal brand
- Work with a top-tier photographer trusted by leaders, executives, & entrepreneurs
- You will own a full gallery of expertly edited photos
- Unlimited number of downloads of your high resolution photos

Exclusive Evening of Connection & Celebration
- A private, elegant cocktail & networking event
- Dress up, unwind, & celebrate with like-minded women
- Hosted by Lori & Tricia in a stunning private home
- Bring a friend or come solo—connections will be made!
Your Investment:
This experience is intentionally intimate—space is limited to ensure a high-touch, customized experience. Limited to ten spots, curated for successful woman and offered at an exceptional introductory price of $1,995
Don’t wait—this is your moment to step into the confident, joyful leader you are meant to be.


Meet Lori Pine:
Your Guide to Confident, Joyful Leadership
I’m Lori Pine, a former Corporate VP who led a nearly $1B business unit for global brands like Anheuser-Busch, The Coca-Cola Company, and Campbell’s Soup Co. I know what it takes to thrive in high-pressure corporate environments—and what it feels like to be stuck, striving, and overlooked.
After years of following all the rules and still feeling undervalued, I discovered how to truly own my confidence, amplify my presence, and lead with intention. Everything changed. I went from frustrated to flourishing, showing up as the bold, impactful leader I knew I could be.
Now, as a certified executive leadership coach, I help ambitious women do the same—unleashing their confidence, refining their leadership presence, and aligning their brand with the powerful, joyful leader within.
Because success isn’t just about titles and achievements—it’s about finding joy in the journey and creating a legacy that feels as good as it looks.

Meet Tricia McCormack:
The Visionary Behind Your Confident Brand
As the owner and lead photographer of Berkshire’s premier photography team, I’ve spent over two decades behind the lens, capturing everything from iconic weddings to powerful branding and headshots for ambitious professionals. My work has been featured in Forbes, Conde Nast, The Boston Globe, and The New York Times, and I’m an 8-time consecutive winner of “Best of the Berkshires.”
But what really lights me up? Helping women step confidently into their brands and show the world who they truly are. There’s nothing like seeing a client’s shoulders drop, their smile widen, and that spark in their eyes when they realize just how incredible they look—and feel—in front of the camera.
I know that a photoshoot can feel intimidating (I get it!), but my goal is to make it not only comfortable but genuinely fun. I bring a mix of creativity, strategy, and a little bit of magic to every session—whether we’re capturing the heart of your brand or the confidence you bring as a leader.
When you step into this experience, you’ll walk away with more than just beautiful photos. You’ll leave with a renewed sense of confidence, clarity, and the visual assets you need to show up as the strong, authentic leader you are meant to be.
If you were to book all of this separately, here’s what it would cost:
-
3 Private Coaching Sessions with Lori to build your confidence: $1,500
-
90-minute Personal Brand Photoshoot with Tricia McCormack: $1,200
-
Professional Hair + Makeup on shoot day: $350
-
VIP Networking Cocktail Party in Lenox, MA: $200
-
BONUS: Pre-Shoot Confidence Prep Guide + Wardrobe Planning Support: $150
Total Value: $3,400+
Your Investment: $1,995
That’s over $1,000 in savings —plus the priceless value of walking away with your confidence activated and your brand elevated.
Spots Are Highly Limited—And That’s By Design
This is an intimate, high-touch experience. We’re only opening this to 10 women. Why? Because we want you to feel fully seen, fully supported, and fully celebrated.
This is your moment.
Let us help you step into it.